This is what I was asked when I told someone that I was using a mug instead of the cup they offered because I didn’t like using single-use items. In this situation, it was a polystyrene cup I didn’t want to use. Continue reading Do You Want To Wash The Dishes? →

There has most likely been many times in your life when you’ve been drawn to a price label that ends in 99, especially when it comes to 99-endings versus whole numbers. Seeing a pack of candy for $4.99, maybe a car for $29,999. Sometimes it’s even non 99-ending numbers, such as a house being sold for $239,900. Continue reading My Thoughts on Popular Marketing Tactics →